Look at how the National Aeronautics and Space Administration tackles social media. Everyone has social media channels that they prefer to use, and by creating a social media hub with links to all of the social media areas they participate in, it makes it easy for end users, and search engines to discover them.
Another interesting and noteworthy point, is that NASA has chosen to divide content into different channels, by mission. For example, there is a Facebook Channel for the Ares I-X program, a Flickr channel , a Twitter channel, and a YouTube channel.
What this does is give them the flexibility to cross-post the best content. The best photos from Flickr and videos from YouTube were cross-posted into the Facebook account. But the Facebook account has other pictures that aren’t in the Flickr account. There’s overlap, but each channel has unique content or value add. Read more ……
