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“Avatar,” if you don’t know, is supposed to be big. Really big. A 3-D sci-fi epic for the ages. And Fox, the company behind the movie, has been busy spending millions trying to make sure you know it. If you want proof, just check out an “Avatar” trailer (which should be on your TV if not at this precise moment then within the next few): “On December 18th,” says a baritone voice over images of explosions, gunfire, snarling monsters, robots and blue, humanlike cat things, “movies will never be the same.”

Director James Cameron and the rest of the people behind the new movie “Avatar” have probably never heard of that concept.  There’s a concept in sales known as “undersell, overdeliver.”

The idea is that a good salesman can pitch a product well without boasting or promising too much, thereby allowing his product’s quality to exceed customer expectations and ensure satisfaction.

What is an avatar, anyway?

“Avatar” is a term most commonly used in computer gaming. A person’s avatar is his or her in-game representation, a character that acts on the user’s behalf in the computer world. It can often be made to look like the user — like a Mii on the Nintendo Wii. The word has origins in Hinduism, where it is used to denote the incarnation of a higher being (such as a god) in the form of a lower being (a man or fish or what have you).

The plot of “Avatar.”

It’s the year 2154, and humanity is still up to its old habits: destroying nature and displacing native groups in search of natural resources. Except this time, “nature” is a far-off jungle-filled moon called Pandora, and the “native group” is a species of 10-foot blue alien warriors called the Na’vi. Paraplegic war veteran Jake Sully (played by Sam Worthington, “Terminator: Salvation”) has his mind linked with a genetically bred human-Na’vi hybrid (the titular avatar) in order to help infiltrate their culture and help humanity conquer Pandora. Instead, he finds himself falling in love with a Na’vi woman (Zoe Saldana, “Star Trek”) and torn between the two cultures as war erupts. Read more ……

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