KRISARU News » Contextual Ads

Chitika Online Advertising Network

KRISARU.com Intellectual Services — Sat, 05 Dec 2009 04:06:27 +0000

Founded in 2003, Chitika (pronounced CHIH-tih-ka), is a full-service on-line advertising network serving over 2 billion monthly impressions across more than 80,000 websites. For advertisers and media buyers, Chitika is a proven channel for targeting on-line consumers and qualified buyers. For all publishers, Chitika is an easy-to-use platform for earning daily ad revenue. Read more ……

The company was co-founded in 2003 by Chief Executive Officer Venkat Kolluri and Chief Technology Officer Alden DoRosario, both former Terra Lycos data mining engineers. The name Chitika means “in a snap” in the South Indian language of Telugu.

Chitika offers search-targeted advertising solutions. The ad units can be used on websites alongside with Google AdSense or as an AdSense alternative. Read more ……

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Advertisers Across Thousands of Websites on a Pay Per Click Basis

KRISARU.com Intellectual Services — Thu, 03 Dec 2009 16:38:55 +0000

Advertise across thousands of websites on a pay per click basis
1. Browse our categorized directory of websites
2. Select the appropriate ones for your business
3. Set your desired geographic targeting
4. Set your pay per click bids
5. Your ads are up and running!

Google Launches New Ad Marketplace; Display Ads Will Never Be the Same

KRISARU.com — Fri, 18 Sep 2009 22:03:07 +0000

You’re probably familiar with Google AdSense and AdWords, Google’s flagship advertising products. It’s how Google makes its billion of dollars. Highly targeted text ads appear on Google search and third party websites that are part of the AdSense program. Advertisers buy ads based on keywords, with more popular keywords costing more per click than less popular terms.

This has only applied to text ads though, not banner or display ads. But speculation was rampant that Google would apply its unique and lucrative ad model to display ads after its $3.1 Billion DoubleClick acquisition.

Now that speculation has become reality. Google has just launched the DoubleClick Ad Exchange, and it is just like AdWords and AdSense, except that it is a marketplace for display ads.

First, here is what Google said in its announcement:

“We’ve been working hard to put these principles into practice, and today we’re excited to announce the new DoubleClick Ad Exchange, a step towards creating a more open display advertising ecosystem for everyone. The Ad Exchange is a real-time marketplace that helps large online publishers on one side; and ad networks and agency networks on the other, buy and sell display advertising space. Read more ……